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A Tribute
(click on picture below to view)

Colin McRae MBE
Dame Anita


Welcome message

I take great pleasure in welcoming you to GrandPrix EliteServices. I trust that you will find this overview of our services and the business stimulating and of interest.

As the founder of the company, I am now in the very proud position of being able to introduce to you the unique offering of GrandPrix EliteServices (GPES). The development of GPES has taken place over the last four years, and first and foremost I would like to acknowledge the input, support and contribution of so many contacts, colleagues, friends and family. I would also like to take this opportunity to express my sincere thanks to all those that have been involved in the creation and development of the company it’s been a gallant team achievement. It has been a privilege to work with you all, I look forward to sharing the success as we develop the business.

When I started to lay the foundations of GPES, there was a great deal of uncertainty within the motorsport industry where I have spent the majority of my background both professionally and socially. As I reflect on the accomplishment so far and review the huge amounts of work, data and documentation we have created, my attention is drawn towards my very first thinking, rationale and motivation on which the business has been based, which is a collective consolidation of my personal interests, professional experience & expertise, and my most passionate desires. Two of the key passionate desires that I consider have brought most satisfaction and fulfilment are firstly, my passion to contribute, make improvements and give something back both in general and to an industry that has brought me tremendous personal pleasure, delight and excitement that of World Championship Motorsport, recognising that while there were plenty of developments and improvements being made in the industry internally, there was very little to it’s support system.

The second is the belief, ability and commitment of constant growth, improvement and raising standards, from both a personal perspective and in the promise of the business and service we provide. In Japan they understand this principle very well. A nation that has achieved remarkable accomplishment in a global environment. In fact they recognise that this principle & mindset has made such a profound effect in their culture they have a specific word that distinguishes its effect, this word is Kaizen meaning continuous improvement (gradual & simple), to create compounded enhancements at a level most would never dream of. Kaizen is now a Japanese philosophy of which key elements of Kaizen are quality, effort, involvement of all employees, willingness to change and communication. Astonishingly, yet not surprisingly, we have no equivalent for the word Kaizen in English. It is my passionate commitment and mission to both those that are involved and those we service, to maintain Kaizen as a pledge combined with our constant commitment to exceed expectations.

If we have not already done so, I look forward to meeting you in person.

With warm and sincere regards,

Stephen J. Atwell
GrandPrix EliteServices

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